2020 / Brand Identity
Blend Class of 2020
I created the brand identity and welcome package for Blend’s first remote intern class. The package includes a t-shirt, notebook, mug, welcome note, socks, and pens wrapped in a mailer box.
Client / Blend
Role / Lead Designer, Creative Direction
The theme is inspired by Massimo Vignelli’s way finding system of the New York subway as a metaphor to everyone’s own career journey. The subway itself provides mobility to people from all walks of life, just like how this internship provides a stepping stone to take people where they want to go in their career.
Photography / Kaitlin Sullivan Model / Michelle Wan
Early moodboard and concepts